“Shopping is a woman thing. It is a contact sport like football. Women enjoy the scrimmage, the noisy crowds, the danger of being trampled to death and the ecstasy of the purchase.”-Erma Bombeck
It has been said that there is no therapy more effective than retail therapy. As the adage goes, “You do not only get treatment, you get a dress out of it as well”—a maxim that still holds true today. Women all over the world would share the same sentiment the same sentiment as well as is evidenced by their weekend devotion to the shopping mall they constantly patronize that for some, it is borderline reverence.
Indeed, these cathedrals of consumerism see the highest peak in sales during their weekend sales where they offer a variety of bargain deals. But while we are all trained to think that the shopping malls would only entice us to enter their shops by utilizing incredibly cheap price tags that beckon us to the store, studies have shown that there are other ways of luring customers inside stores. Surprisingly, none of these ways have even to do with lowering their prices. Some stores would simply manipulate their ambiance or organize their products in a certain way to get you to buy. In any case, should you be going on a shopping excursion in your favorite mall anytime soon—whether that may be in marquee mall or elsewhere, be on the lookout for these ingenious techniques a store is getting you to shop:
- Getting Messy
While most of you might be skeptical about this technique, it actually works. Studies in psychology assert that a person is likely to shop from a store that is frequented by other shoppers. In this regard, shops have taken it upon themselves to keep their shops disorganized and messy instead of sprucing up. In fact, some shops would strategically have their employees mess things up for them. It is a tactic to make their shop and items seem more popular by making them appear as if people have been digging through them.
- Brand Blurring
Financial and economic woes seem to be never ending—at least in developing countries that is. As a result, many shoppers would shop not only to buy what they need, but they want to get the best value for their money—regardless of whether they have personally tried a product before or if there is a significant change in their income or lifestyle as a result of said product usage. With this in mind, some shops blur brands—especially those that have some stigma attached to them. Products have been rebranded so that they do not appear cheap and the word value has been eradicated from most products.
- Location-specific offers
International retail brands with stores and franchises all over the world have made it their business to know consumer buying trends. In this respect, big data has created quite a buzz in the industry wherein these brands can gather and analysis of data on a huge scale. Information can come from a myriad of things and any number of places as well. It can come from digital photos, social media posts, mobile GPS signals, Google searches and the like. Pretty nifty, is it not? These allow retail companies to full personalize and customize their offers to individual customers depending on their location and their spending habits. Moreover, it is specifically tailored to offer high levels of customer service and ensures they would deliver what the customer really wants.
While this is relatively new, some shops have already utilized this technique. One innovative way to grab a consumer’s attention and keep it is a technique called “retail theater”. Basically, it is surprising the shopper and giving them an experience. It disrupts the consumer’s thinking and having them notice you which would result in them lingering for a while longer. In a sense, your shopping experience would be more expansive with shops manipulating it to both your favors.
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